Fast-Cheap-Great : The Triangle Mantra

The FCG Triangle makes perfect sense.

Need we say more?



Two Minutes with Wedding Stationeries Provider | Debra Char from Acadia Cards

Established since 2002, Acadia specializes in producing simple, elegant and stylish personalized wedding invitation to match your event themes and colour. Inline with their corporate strategy to streamline and focus their businesses by division, they re-branded their wedding stationery business to Acadia Card in January 2009. Other than personalized invitations, they also cater for other wedding stationeries such as ceremony booklets, reply cards, dinner menus, escort and place cards, save-the-dates, wedding wishes and thank you cards. Acadia expands its services to Cambodia via The Wedding Planners - for clients who are looking at more unique, personalized and customized wedding stationeries.

We take time speaking to Debra Char about her thoughts and creativity behind Acadia Cards.

The beautiful Ms Debra Char....

How long have you been in the business of making pretty stationeries for bride and grooms?

We started in 2002 and it was by coincidence that one of our corporate clients was not able to find someone to customize her wedding invitation cards so we offered our services. Since then, we started making personalized wedding invitations and it slowly expanded to other wedding stationeries.

Do share with us, what is your area of stationeries specialty? 

We do provide consultation to our clients, discussing their requirements, from colour theme, design concept, material selection right to the finishing treatment of the stationeries.

What do you think are the current wedding invitations / stationeries trends for wedding clients?

Every couple wants to have a unique and personalized wedding invitation. So, we do provide suggestions to meet their requirements and at the same time, we also provide advise regarding tradition and custom. Currently bright coloured cards are back in demand and besides that, the warm and earthy toned coloured cards are still popular.

We’ve heard that you do sometimes provide stationeries for brides who are based overseas.  How does this work actually? All through email?

Yes! If a couple have engaged a wedding planner, we will liaise with the wedding planner. But if not, generally we would deal with them through emails. It's all very convenient actually.

Do you think culture and tradition play a big role in how the wedding couple wants their wedding stationeries done?

Absolutely! As most Asian couples are brought up in such a way where they will need to consult parents and/or family before deciding on their wedding invitation design and wordings. As you may well know, in Asia, a wedding is not just about the couple. It is a family matter too. But then again, sometimes, it all boils down to who is paying for the wedding. That would be the decision-maker, really. You see a lot of the couples in Malaysia and Singapore are now paying for their own weddings so the style of the cards are becoming more modernized.

You have traveled to Cambodia. What is your perception of this country?

Cambodia is a really a new market for us and most of the couples that I met during the two bridal fairs that we attended would like to have unique and personalized wedding invitations as compared to their traditional stationeries. However, the colours / colour themes of the cards are still their main concern. For example the stationeries set that we customized for Chris & Pisey's wedding, despite it being a modernized design, there is still bright colours used for it.

Oh yes. I agree. So do you think wedding stationeries like yours will have a market here in Cambodia?

I think so, of course but as our products are still new to the Cambodian couple, it will take sometime for them to explore and understand how personalized invitations or wedding stationeries can be part of their wedding themes.

I agree. But this trend is slowly changing already as we speak. You can see some couples asking for personalized designs for the wedding stationeries too. Anyway, before we part – can you share 5 Top Tips for the bride and groom when choosing their Wedding Stationeries?

An invitation is the first impression of your wedding arrangements to your guests, so make it impressionable!

Order your cards at least 6 months in advance to your big day to avoid last minute rushing

Know what you want and what you need

Always make provision for additional cards

Do consult parents or family members on appropriate invitation wordings as these things can be rather sensitive

Thank you so much Debra for your time!

Meanwhile - have a look at some of the personalized stationeries for weddings courtesy of Acadia Cards below!

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A Regional Network of Alliances To Bring You The Best In Destination Wedding Planning

Folks! Do check out our recent regional cooperation between Cambodia, Vietnam and Malaysia!

Read more HERE

Two Minutes with Wedding Planner | Swan Xuan from Confetti Vietnam

In our bid to expand our regional network and joint-alliances, we've had the opportunity to touch base with an established wedding planning company in Vietnam and met with the lovely wedding planners of Confetti. Today, Xuan or Swan as she is known, spend some time talking to us about weddings in Vietnam.

The Confetti Ladies

How long have you been in the business of planning the bride and groom’s big day?

Confetti Vietnam was born when I made the decision to leave Unilever. We started in December 2009 and is one of the pioneers in terms of wedding planning for Vietnam. Going into our second year now, we are adamant to work with other wedding planners to tap the market potentials in Vietnam as well as educate potential clients about the benefits of using a wedding planner.  

We certainly look forward to working with you too. So, tell us more about wedding planning in Vietnam. When did it start, how did it grow, etc.. ?

For the wedding industry in Vietnam, since 2007, most of the other related wedding services like photography, florists, gowns were already popular amongst the clients. Moving on to 2008, some of these vendors offered "full-package wedding services" but it stopped at planning for traditional ceremonies. However, the term of "wedding planner" was loosely used and it did not symbolize the true meaning of the profession and the job scope it entails. As such, a lot of misunderstanding were created. However, every country develops and the people's mentality, perception and mindset changes too. In 2009, the true concept of wedding planning emerged and when Confetti started, we were all about educating and promoting wedding planning services. As a halo effect, people got to know and understood wedding planning.

Now, we believe that the wedding planning business in Vietnam is on the right track and we expect more of the medium and upper class clients to engage the services of a wedding planner. Hopefully, we could reach a status where we are a necessity rather than a luxury - much like in Malaysia or Singapore.

That's a long way to come and we have the same hope for Cambodia too. Do share with us more about your working style. What is your working process from A-Z?

Confetti is not so much a style, but it is the differentiation our the wedding concepts we offer. We believe that weddings are personal and as such, each wedding concept has its own story, a different look and is unique. This is our aim - to create this concepts for our clients.

When a client comes to Confetti, we will do an initial consultation to find out what they truly need.

Secondly, we propose the wedding concept based on their love story, their personality and other relevant factors. And finally, it is all about implementation - that is bringing the approved wedding concept to live.

I'm curious again...Do you think there is a difference between wedding planning now and 5 years ago?  

More and more of the younger generation are returning to Vietnam after spending some time abroad and they bring with them new knowledge, new needs because many have been exposed to the Westernized version of a romantic, personalized wedding. These new generation is what is making the changes here for the wedding industry in Vietnam. Their demands are different and we strive to cater to these demands of a personalized, unique and well-coordinated wedding concept.

What is your hope for the wedding industry in Vietnam? What do you wish to see more of?

One of the biggest concerns for all wedding planners here is when it comes to customs and tradition. It is the traditions, the strong yet conservative traditions that sometimes leave the bride and groom in a dilemma. They want a modernized wedding but their families may want them to stick to tradition. As such, getting the right balance to meet the clients' needs is a tough job for weddding planners here. I know it's completely the same as other Asian countries. I'm pretty sure you guys go through that in Malaysia and Cambodia too.

Half a year ago, secremony (secret-ceremony and destination weddings) seem to be a new trend here in Vietnam, where a different destination and landscape offers the bride and groom a chance to be away from the hustle and bustle of the city and exchange their vows in front of their closest friends & parents only. I do hope this trend will be continue to grow in the future. I believe this is what makes weddings romantic and meaningful. They are touching and beautiful.  

Oh, I totally agree. Usually, what we do in Malaysia is that we carry out the traditional wedding ceremonies as per normal and then the couple may have another wedding ceremony, more westernized and modern. It is a trend now in Malaysia for couples to have 2 or 3 receptions just to please everyone including themselves. In Cambodia, it is a whole new different story though. Think Cambodia as being Vietnam, 5 years ago *smile*. 

So, in a market where middle-class segment is growing and people are becoming more open-minded, where do you see your creativity and styles coming in? How?    

I don't quite care much about classifying my target clients in terms of economic status. Wealth doesn't mean open-minded, middle-class doesn't mean willing to afford a modern wedding style. We offer our service as creators of wedding concepts - a chance for them to personalize their weddings and make it unique and memorable. If they are open to this concept and this idea of personalizing their wedding, then we can work together. The first rule is that they must accept, otherwise, it will be difficult for us to plan anything.

Again, totally agree with you. Before we part – can you share 5 Top Tips for the couple when choosing their Wedding Planner?

For the bride and groom in Vietnam, when choosing a wedding planner, we would advise them on the following 5 tips : 

Check out the wedding planner’s own style  & differentiation

Gauge first impressions about the planner via a face-to-face meeting. This is important to see the chemistry between planner and client.  

Request to see past portfolios to get an idea of the type of work they have done before

Ask what is the wedding planner's principles and workstyles.

And lastly, it is always good if there is a word of mouth recommendation from a friend who have use the planner before!

Thank you so much, Swan for your time! I am looking forward to working together with you in Vietnam soon :)

Meanwhile - here are some of the weddings that the Confetti team has done over the years in Vietnam!

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Two Minutes with Wedding Planner | Shirlyn Peh from Elysium Weddings

Shirlyn Peh from Elysium Weddings

This week, we spend some time with Malaysian wedding planners for some insights into wedding planning outside of Cambodia. Shirlyn Peh, director of Elysium Weddings have been planning weddings for the past five years and today, she shares with us her candid take on weddings and brides and all things nice.

Tell us more about wedding planning in Malaysia. When did it start, how did it grow, etc.. ?

There's always been people planning weddings but for professional wedding planners, this trend probably started about 15 - 20 years ago. Weddings in Malaysia have steadily been growing more creative, more westernized, more modern and wedding planners as a necessity rather than a luxury probably gained foothold in the market in the last 7 years.

Share with us more about your working style. What is your working process from A-Z?

It's actually very simple step-by-step process.
1) Getting started : Discuss, Develop, Design
2) Wedding vendors : Source, Compare, Build ideas
3) The nitty gritty : Coordinate, Assist 
4) Bridal party : Coordinate, Assist, Guide
5) D-Day : Coordinate, Liaise, Organize 

So, to date, what has been your most challenging wedding?

I will never forget - the wedding at Pulau Mabul. We had to transfer everything from the small town off-island including tables, chairs, table linens, wedding cake, flowers, cutleries, plates and a CHEF to the island. It's funny, thinking back now, but not so funny then!  

Haha! I heard about that wedding *smile*. So, tell us, what do you think about the Malaysian’s acceptance of wedding planners these days as compared to, say, 10 years ago? 

As I mentioned earlier, planners are more a necessity these days than a luxury. People are aware of the importance of engaging a wedding planner to ensure that their wedding day is perfect. Also, a lot of the modern couples and families now realize that a hassle-free wedding where they can enjoy the planning process as well as the wedding day itself is important.

 

Why do you think there is a difference between now and 10 years ago? 

Well, for starters, people's mindset changes as everyday, we are exposed to new things and we are exposed to the TV, to news, to magazines, etc. As such, couples these days are more willing to spend for their wedding in order to get the wedding of their dreams. They are also more knowledgeable about styles, trends and gone are the days of cookie-cutter weddings. People want a wedding that is unique and personalized.

The other thing is that we are in Asia - it is important for the wedding to look good and as such, couples these days also place very high importance on quality. They are willing to pay for the quality - quality of flowers, quality of fabric, linens, photography, gowns, etc.

 What is your hope for the wedding industry in Malaysia? What do you wish to see more of?

I'd surely like to see there being more options for creativity and style and I hope Malaysian vendors will look at creating their own styles, designs, products and not just copy them from overseas.  

In a market where the consumers are becoming more and more affluent and exposed, where do you see your creativity and styles coming in? How? 

Based on past experiences, we learn, change and create. We need to have a willingness to listen - listen to the couple's request, to opinions, to new ideas, new ways of doing something....  

So then, what is your idea of the perfect wedding couple?

Oh. A couple who knows what they need and want. A couple who makes decisions without second-guessing their own decision. A couple who is realistic - meaning understands quality comes with a price.  

Everyone wants every client to be the perfect client, right? Wishful thinking! Ok, before we part – can you share 5 Top Tips for the couple when choosing their Wedding Planner?

Good Knowledge.  A good planner is knowledgeable about putting together every detail of a wedding from the invitations down to the flowers. 

Comes highly recommended. This is key to finding the best wedding planner. If a planner doesn’t have a track record, previous satisfied clients and a fair amount of experience, the person may not possess  the skills to take care of all the details from A-Z. Be careful  of wedding planners without good references.

Willing to take on as much or as little as asked. Some couples ask wedding planners to take care  every step in the process, from selection of  music to booking the reception hall. Other couples only want their planners to handle a few major details. Good planners, however, can accept as many or as few of the details as you want them to take care.

A person you can work with. If you and your partner are not comfortable with the person, find someone else. It is most likely you will need to work closely with the wedding planner in the months, weeks and especially days leading up to the ceremony. If the person does not feel right to you, do not sign a contract!

Aye to that! And thank you for your time, Shirlyn! _______

Remember, a planner is someone you need to be able to work with
for the months, weeks and days leading up to YOUR big day.
So, you need to feel comfortable with her and TRUST her !

Two Minutes with Wedding Venue | Gregory Tugendhat from Sofitel Phnom Penh Phokeethra

The magnificent facade of The Sofitel PP Phokeethra

Set amongst landscaped gardens in the old quarter of the city lies the colonial-styled Sofitel Phnom Penh Phokeethra. With the Grand Ballroom that can fit up to 1,100 pax for banquet events and weddings, perhaps, it is time to consider this luxurious hotel for your indoor weddings - come rain, sun or shine!

We catch up with the new Director of Sales and Marketing, Mr. Gregory Tugendhat to talk about all things weddings at The Sofitel, who is part of the Accor Hotels Group.

Good Morning, Greg! With only 2 minutes to spare, we'll just launch into it! *grin* Do tell us more about the weddings at Sofitel, Phnom Penh.

Sofitel Luxury Hotels are all about ‘Magnifique moments’ Wedding celebrations are all about memorable moments and the combination of the two with Sofitel at the helm make for a sensational experience.

So then, what makes the weddings at Sofitel unique?

When you come to Sofitel Luxury Hotels for wedding celebrations, you are entering into a world of luxury hospitality that is recreated but never repeated. All of our events are unique and guided under the watchful eye of our InspiredEvents planner. The venue that is offered in the Sofitel Phnom Penh Phokeethra is the largest in Phnom Penh and the most opulent in Cambodia and therefore in itself, it is unique. There are silk lined walls, magnificent chandeliers and the capacity to hold and entertain over 1000 people.  Every detail is considered and presented to ensure expectations are exceeded and the happy couple’s day is as perfect as it can be.

What do you think are the challenges faced by the hotel, maybe not just at Sofitel, but all hotels when it comes to hosting weddings for clients?

Creating a feeling of intimacy and conviviality amongst what is otherwise a rather imposing location. At the Sofitel Phnom Penh Phokeethra, every  attention and detail whether it be the lighting, the music or simply the manner in which the tables are decorated come together to ensure an intimate surrounding and a presentation that cannot be replicated elsewhere.

Is Sofitel aiming to change the wedding trends in this market and lift the wedding standards for Cambodians?

When the Sofitel Phnom Penh Phokeethra hosted the ‘Wedding Fair’earlier this year the bar was raised regionally in terms of what should be expected from the more discerning couples looking to create an event for their guests will talk about for months after and the memories of which will last decades. The Sofitel Phnom Penh approaches every request with a fresh eye and an experienced manner to ensure that the day is not only a success but also completely in line with what was hoping to be achieved.

What is your opinion about the wedding industry in Cambodia? Do you think there is a great potential for the wedding industry in Cambodia to grow?  

Cambodia has a very conservative approach to weddings and as such there is still great demand for the community, family and friends to come together to celebrate a happy union between families. Traditionally, weddings were held in the winter months to get away from the risk of rain but with the Sofitel Phnom Penh Phokeethra, it is possible to get married at any time of year. The possibilities are endless in terms of designs and choreography and so I see a very bright future for this most wonderful of traditions.

What is the biggest hurdle the industry has to cross? How can we work towards crossing that?

I see no hurdles to the industry but then again, I would prefer to use the word ‘institution’ as opposed to industry. Providing quality and value to the guests is one aspect but the main purpose and goal of a wedding is to show to the world the choices made and with a venue like Sofitel Phnom Penh Phokeethra, there is no doubt that a statement about the couple is also that they are discerning and have exceptional taste.

Before we part – can you share 5 Top Tips for the couple when choosing their Wedding Venue?

I feel I should address myself directly to the couple having had the wonderful experience of getting married myself.

Firstly, the venue has to be large enough to cater for the number you wish to have. If the venue is too large for the number you were thinking, invite more people!

With so many people, where are they going to park their cars? There need to be sufficient parking areas and with over a hectare of parking as well as covered parking the Sofitel Phnom Penh Phokeethra can certainly meet the demands of a large number of guests.

When imagining all of your friends, family and guests arriving at the venue, is it going to be possible to move around without having to mingle with people who are not part of the gathering for example in the lobby of a hotel (the Sofitel Phnom Penh Phokeethra has its own entrance to the wedding venue ensuring privacy and an added sense of prestige and enabling personalized decoration

When you have finished the wedding ceremony, where are you going to go? The suites of the Sofitel Phnom Penh Phokeethra are some of the smartest, comfortable and newest in South East Asia. Where better to spend the first night of honeymoon than in a rose petal covered bed over looking Phnom Penh at night with luxury Hermes bathroom amenities to relax, soak and enjoy your first night of married life together.

Finally and most importantly, the venue speaks of you as a couple. What do you want your guests to say about your choice of venue ? With a wedding at the Sofitel Phnom Penh Phokeethra, you are guaranteed to have your guests speaking of your wedding for months on end and ultimately, you yourselves will never forget the occasion.

Wow, Greg! Thanks for the very detailed tips! And definitely thank you for your time! Here's looking forward to a great wedding season ahead!

The Grand Ballroom

Press Release : The 14th Asian Wedding Cultural Festival in Haiyang, Qingdao, China



Malaysia in the 14th Asian Bridal Summit represented by AWP

The 14th Asian Bridal Summit : Asian Wedding Cultural Festival took place in the new city of Haiyang in Qingdao, China from 25th August 2011, ending with a grand closing ceremony organized by host country China on the 28th August 2011.

The annual Asian Bridal Summit is an event hosted alternately by member countries of the Federation of Asia Pacific Bridal Association to promote greater working relationships within the region and help each other grow the wedding industry in their respective countries. This year, the summit was hosted by China. Participating members at the 14th Asian Bridal Summit for this year included China-HK, China-Taiwan, Japan, Korea, Myanmar and Malaysia. Malaysia was represented by the Association of Wedding Professionals (AWP) Malaysia’s President, Leticia Hsu and Vice President, Eileen Lui from Elysium Weddings and Nupts & Such Malaysia respectively.

This year’s bridal summit theme focused on the preservation of culture and traditions in weddings in a continuously progressive and modernized society. Besides a presentation and forum on how each country’s wedding industry is working towards preserving culture & heritage, they were also invited to showcase their country’s main cultural wedding fanfare and traditional costumes in a live performance and fashion show session during the 4-day summit.

“We were a little disappointed that Malaysia was under-represented at the summit,” says Hsu. Myanmar’s delegation came in a 26-member strong team which included make-up artists, photographers and dancers. Japan’s delegation was the largest, with a 75-member participation. Each participating country also had a tourism representative to showcase the country’s tourism attractions. “We hope that for future summit, we would get the support of Malaysia’s Tourism Ministry so that we are a bigger representation,” continues Hsu.

The Forum Session of the Asian Bridal Summit 2011

Despite the “underdog” status, the gutsy duo presented a comprehensive paper about “Preservation of Culture & Tradition in Today’s Modernized Malaysia” during the forum session with the Chinese wedding industry and the local and foreign media who attended the summit. The presentation sparked great interests amongst the Chinese wedding industry as well as members of the other countries’ delegations who participated in the summit. “We hope to foster greater ties with members of the Federation (of Asia Pacific Bridal Association) and help each other preserve our culture & heritage despite everything going fusion,” says Hsu.

The gutsy duo making their introductory speech of the video
presentation

In the true spirit of Malaysia Boleh, the duo, armed with only a DVD to present Malaysia’s myriad of multi-cultural weddings instead of a live performance, braved the 600-pax crowd in the second session of the summit and sashayed down the catwalk, showcasing their traditional Kebaya and modernized Cheongsam costumes to the crowd. “In our introduction of the video, we said that it was impossible to showcase only one cultural wedding from Malaysia because Malaysia will not be Malaysia without the melting pot of different cultures such as Malays, Chinese, Indians and others,” says Lui. Wowing the crowd with her Mandarin greetings, Lui was surprised how little people knew about the different cultures in Malaysia. “When our video presentation was shown, you could literally see the 600-pax crowd sitting at the edge of their seats!” she continues. Both Hsu and Lui were pleased with the outcome and were relieved that they did not let their country down. During the press conference session, the Malaysian duo were clearly the ‘darlings of the media’ – both foreign and local alike. “They were all so interested in the different cultures we had in Malaysia! And I was also surprised that they did not realize that most of the Chinese customs and traditions are still being practised by the Malaysian Chinese in Malaysia!” says Lui. They both felt that it would have been great if they could’ve showcased a saree during the mini-fashion show that they did too. Later, the Mayor of Haiyang, Miss Xinzi Chen commended the duo on their “courageous” performance up on stage.

With the Mayor of Haiyang, Ms Xinzi Chen

The duo expresses hope for the wedding industry in Malaysia as well as Tourism Malaysia to continue supporting the Association of Wedding Professionals and help grow the wedding industry together. On the wedding side of things, they believe that Malaysia is a great country for destination weddings. “We hope that with the support of Tourism Malaysia, we will be able to host the summit in 2013 and showcase Malaysia positively to the world,” says Hsu.

The 15th Asian Bridal Summit will be hosted by Myanmar, who went to China with the intention of bidding for the hosting privileges. The President of the Federation of Asia Pacific Bridal Association, Ms Yumi Katsura, the renowed Asian queen of wedding fashion designs handed over the Federation’s flag to the Myanmar delegation during the closing ceremony.

Malaysia last hosted the summit in 2001 (7th Asian Bridal Summit). Last year, it was held in Seoul, Korea and garnered a lot of international media’s attention.

Media Interviews with both local and foreign media

With the Japanese delegation's traditional instrument musicians